CRM Manager

CRM Manager

Very competitive salary

Hybrid working – 1 day a week in the office

West Yorkshire

Forward Role are working with a high growth e-commerce retailer to recruit a CRM Manager to take ownership and manage the CRM strategy and CRM communication plan.

You will have an in-depth understanding of the customer base, build effective customer segments and continuously search for ways to optimise growth through producing an outstanding email programme that engages customers.

Responsibilities include:

Join forces with the wider business to build an email content schedule that supports the main trading seasons and business goals
Manage email from end-to-end (planning, briefing design, distribution, reporting)
Use every available tool to include personalisation and dynamic content into emails
Outline an email segmentation model
Create and oversee automated email campaigns and carry out frequent reviews to improve performance against CRM KPIs
Build test plans to make sure there is constant learning and optimisation of email performance
Analyse campaigns and report on performance.
Grow email list

What you will need:

Proven experience in a CRM Marketing role
Strong understanding of data segmentation
Expert knowledge of automated programmes and a number of ESPs
Analytical mindset with a creative flair
A passion for CRM
Ability to work with teams across the wider business

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Forward Role is operating as an employment agency.