Head of CRM

Head of CRM

6 months Fixed Term Contract

Greater Manchester

1 day a week in the office

£60,000

Forward Role are working with a high growth retail business to recruit a Head of CRM to increase and maintain engagement and loyalty through CRM activity.

Managing and developing a CRM team of 3 and collaborating with wider teams across the business, you will create effective and engaging campaigns and deliver the exciting projects planned for this year.

Key Responsibilities:

Manage and oversee the planning and implementation of B2C and B2B CRM activity
Plan the email schedule making sure they align with seasonal and trading requirements..
Develop effective CRM campaigns and make sure they are high quality, personalised, engaging and on brand.
Develop and deployment of testing and optimisation calendars to make sure constant improvements are made
Support in finding significant seasonal trends and organise activity around findings
Assess all campaign activity, making suggestions for continuous improvement
Make sure all campaigns have clear goals, budgets and appropriate measurement.
Make sure company KPI's are monitored regularly and take action when needed to make sure targets achieved in relation to budgets
Increase Life Time Value, engagement and reduce churn
Analyse data consistently to identify what is performing well and to ensure the right amount of exposure is given to achieve maximum return for the business
Report on performance in meetings

What you will need:

Data driven and enthusiastic about CRM
Experience using a CRM platform to build and manage campaigns and journeys
Strong communicator and able to manage various stakeholders and their requirements
You will be organised, thrive under pressure, able to manage multiple workflows and prioritise work as required to service the business needs
Creative idea generator who is not afraid to challenge the norm
Strong content writing and grammatical skills with excellent attention to detail
Solid PowerPoint, Word and Excel skills
Strong commercial acumen

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.