How to Network Successfully: 7 Tips to Master Digital Marketing Networking
Networking can be a game-changer for your career in digital marketing, but it can be intimidating, especially if it's your first time putting yourself out there.
In this guide, we'll explore what networking is, its benefits and tips for successful networking with help from Senior Digital Recruitment Manager at Forward Role Recruitment, Becky Smith. We'll also highlight the top digital marketing events in the UK where you can elevate your networking skills.
Networking is all about making and keeping professional relationships. It's the process of connecting with industry professionals, often outside of your immediate circle, to exchange insights, give advice, or even point you towards job opportunities.
What are the benefits of networking?
Keeping up with industry trends
Becky says, "working in digital marketing, I find myself constantly trying to keep up-to-date with an industry that is ever-changing and growing! That's where networking comes in handy."
"Having been to some brilliant marketing events, like Prolific North Live, and learning from some leading digital agencies over a complementary cupcake (or three), it stood out to me just how important networking is for keeping up-to-date with industry trends."
"The event was a brilliant opportunity to wander around the different stands, learn from businesses showcasing their work, and hear their insights first-hand."
Networking helps you spot opportunities early, giving you a competitive advantage and ensuring you always bring fresh and practical strategies to your work. For example, if you find out that other businesses are leveraging artificial intelligence for content creation, it's a cue for you to consider integrating similar technologies.
Plus, when you introduce innovative methods to your business, it not only boosts efficiency but also enhances your reputation as a forward-thinker.
Build confidence
Meeting new people helps improve your communication skills. As you consistently interact with more professionals, approaching new people becomes second nature. This skill is also valuable for your job. For example, if you have to present a new marketing strategy to a team or client, the confidence you've built from networking can help you explain your thoughts more clearly and persuasively.
Career progression
According to a global study by LinkedIn, almost 80% of professionals consider networking to be vital to career success, and it's easy to see why. Regular interactions and showing your expertise at networking events can increase your reputation and visibility in your sector. As you become more noticeable in your field, opportunities to progress your career often follow. This visibility increases the chances of you catching the attention of decision-makers and potential employers. As they become aware of your skills and knowledge, they're more likely to consider you for advanced roles, collaborations, or new projects.
Access to support and advice
By networking, you can gain access to a wealth of knowledge and experience from seasoned industry professionals, offering valuable insights and solutions to any challenges you might face.
For example, imagine you need a graphic designer for an upcoming social media project. If you already have a connection for the job, you can quickly reach out to a trusted designer. This not only saves time, but also ensures you're working with someone whose quality and style you're familiar with.
Or, if you're contemplating a shift to a different field of work, someone in your network might introduce you to the right contacts or provide insights into making the transition.
To learn more, read our guide on how to change career paths.
Tips for networking successfully
Have a plan
"Before stepping into any networking event, it's a good idea to have a plan," says Becky. "Of course, you don't need to think about every last detail, but a bit of planning ensures your time is well-spent and you leave with valuable connections and insights."
"Thinking about how you will introduce yourself can set you up for success when you're trying to make a good first impression. It's not just about stating your job title; it's about conveying your passion and professional journey in a few sentences."
"Researching the event and its attendees will also give you a clearer picture of potential conversations. Identify people you believe would be valuable to connect with, whether it's because of their expertise, their company, or their role in the industry. Likewise, pinpoint those you'd like to learn from; every interaction can be a learning opportunity."
"You could even consider setting specific goals for the event. Do you aim to make five new connections? Or perhaps you want to gain insights into a particular industry trend? Having clear objectives will give your interactions purpose and direction."
Try to forget your agenda
"Make it your goal to be open and friendly and the rest will follow," says Becky. "Don't fire a million and one questions at someone to get more information from them, as this can come across as insincere and one-sided. Effective networking involves mingling and fostering genuine rapport, allowing both parties to engage, learn, and mutually benefit from meaningful interactions."
Stay connected
"It sounds simple, but keeping in touch with your new connections is crucial in networking, and, in today's digital age, it's easier than ever," explains Becky.
"Many people promise to stay in touch but don't follow through. By actively nurturing these connections, you stand out as someone reliable and genuinely interested in maintaining a mutually beneficial relationship. Plus, when an opportunity arises, they may just think of you."
"You could message them on social media, schedule a follow-up meeting, or send a quick text or email. You could even send them industry-related articles or news every few months to keep up the communication."
Talk to new people at events
It can be tempting to stick to people you already know at events, especially if you've come with a group, but new faces open doors to fresh perspectives and ideas," suggests Becky.
"These new connections may offer insights, collaborations, or resources that you wouldn't have encountered within your existing circle. You never know where your next valuable connection might come from! You could even set a goal of talking to four new people every hour when at an event. That means dedicating around 15 minutes chatting to each person, encouraging you to step out of your comfort zone."
Discover new connections online
"In addition to in-person networking, or if there are limited in-person events near where you live, utilise online platforms to expand your reach," advises Becky.
"Join industry-related groups on social media, participate in webinars, and engage in discussions on platforms like LinkedIn. The digital landscape offers plenty of opportunities to connect with professionals in your field, even if you can't meet them face-to-face."
In fact, a study by LinkedIn found nearly two-thirds (61%) of professionals globally say online interaction can open up new job opportunities.
Offer to help your connections
"Networking is a two-way street, and one of the best ways to strengthen your connections is by offering your assistance to others in your network," says Becky. "This could be sharing your expertise, making introductions or simply being there to offer advice." For example, if someone in your network advertises a new job role, and you happen to know someone who is a perfect fit, take the initiative to make the introduction.
Becky explains: "By demonstrating your willingness to contribute to the success of your professional relationships, you not only build trust but also create a network that is more likely to reciprocate when you need support in the future. Remember, the stronger your network becomes, the more it benefits everyone involved."
Try to be confident
"Confidence is a key ingredient for successful networking," says Becky, "It's, of course, easier said than done, but believing in your abilities and the value you bring to the table not only makes a positive impression but also attracts others to engage with you."
"The more you attend networking events or reach out to others online, the more you'll find that your confidence naturally grows, making each interaction more effective and rewarding."
The top UK digital marketing networking events
There are plenty of events that provide valuable networking opportunities. Here are some of the top ones in the UK:
BrightonSEO
BrightonSEO is a two-day event that occurs twice a year, with a series of talks from experts in search, content and influencer marketing.
In addition to the informative sessions, the event provides plenty of networking opportunities where you can connect with like-minded professionals.
Prolific North Live
Prolific North Live is an annual event held in Manchester to discuss the latest trends and insights in marketing, digital and media. It serves as a platform for networking, knowledge sharing, and showcasing the latest developments in these industries.
The event typically includes expert speakers, panel discussions, workshops, and exhibitor booths.
The Festival of Marketing
The Festival of Marketing, held in London over two days, features a wide range of sessions, collaborative workshops, and presentations covering various marketing topics.
It's an excellent opportunity for networking, sharing ideas and staying updated on the latest marketing innovations.
