Marketing Manager

  • Ref: VR/04807
  • Location:

    Chester / North Wales

  • Salary: £30k - 40k per year
  • Contract Type: Permanent
  • Industry: Leisure / Travel / Tourism

Marketing Manager

£30,000 - £40,000

Chester / North Wales

This is a rare opportunity to join a dynamic and highly invested young business to manage and deliver the multi-channel marketing plan and strategy across all digital, social, CRM, PR, ATL, brand and traditional channels. This is fantastic position which will have full ownership of marketing - to develop and implement a fully integrated marketing plan with a focus on B2C markets.

Key accountabilities / responsibilities:

  • Assume overall responsibility for developing the annual marketing plan/programme nationally
  • Develop a clear brand proposition and ensure consistent brand messaging across all channels
  • Active part of the senior management team, representing the function in management meetings
  • Utilise best marketing practices to deliver consistent and high achieving results. This includes delivering an optimised ROI on the business marketing investments
  • Create cutting edge online platforms (App, mobile, web) enriched with engaging content and an excellent customer journey
  • Develop performance measures and keep an ongoing eye on analytics to ensure quality
  • Develop a detailed community development plan ensuring social media is core to the overall communications strategy
  • Manage, maintain and grow the CRM for acquisition and retention, GDPR compliance
  • Create and manage tactical local and national marketing activity to drive sales
  • Continue to build the B2C audiences on all platforms through effective brand, advertising and PR
  • Tracking and monitoring effectiveness of marketing campaigns
  • To report benchmark competitor marketing activity
  • Report on marketing communications and strategy activities to the rest of the board
  • Effectively develop and lead a high performance marketing team and promote the personal development and engagement of colleagues.
  • Build and maintain strong relationships within internal and external stakeholders.

Job Knowledge, Skills & Experience

  • Experience of senior level multi-channel marketing communications - strategy and delivery
  • Experience of building a consumer audience on an App would be a huge advantage
  • Strong commercial background
  • Creative, with strong organisational and project management skills with an ability to meet challenging deadlines
  • Excellent budget and management skills
  • Able to develop marketing practices from scratch in a young company will be an advantage
  • Strong leadership skills, in particular the ability to lead cross functional teams and inspire high performance from colleagues
  • Good understanding of media planning, advertising and online/social media
  • Marketing strategy development based on customer insight
  • Outstanding marketing plan execution
  • Experience of brand development and enhancement
  • A proven track record of leadership in a marketing function
  • An eye for detail and analytical approach


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