Senior Digital Marketing Executive

  • Ref: VR/03797
  • Location:

    Lancashire

  • Salary: £25k - 32k per year
  • Contract Type: Permanent
  • Industry: Retail

If you have a background in eCommerce and driving digital acquisition, this role could be perfect for you! Our client is looking for a Senior/Digital Marketing Executive to develop, implement, track and optimise the newly created B2C website. A key role within the Marketing team, with a focus on driving traffic through to the website through a range of online channels. The role holder will develop and implement plans for all online customer acquisition channels, including PPC, SEO, Social Media and Content Marketing. Monitoring performance and delivering comprehensive reporting is paramount to this position, with the aim of continually optimising activities and driving improved performance.

This company is the market leader in their sector and they are undergoing a new and exciting transition across the business. The company is in the middle of restructuring their website to transfer their B2B platform to a more B2C friendly site. This is an excellent opportunity for someone who loves driving traffic, tracking conversions and the day to day running of digital marketing platforms.


Responsibilities:

  • Digital Strategy covering content, email marketing, digital campaigns, SEO, PPC Social media marketing and lead conversion.
  • Manage and deliver the best possible customer experience across all digital channels
  • Manage the content across all digital channels using the relevant CMS system (Magento)
  • Manage the complete end to end digital acquisition to optimize digital performance.
  • Manage and Improve the performance of the online marketing activities across SEO, PPC, Content and social advertising.
  • Develop and manage email programme for end consumers.
  • Brainstorm new and creative growth strategies.
  • Ensure all projects are to in line with budgets agreed


Skills:

  • Hands on approach
  • 2+ years experience in Ecommerce
  • Proven experience across digital channels website, social, email, SEO, PPC etc.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Previous experience in using Magento as this is the main platform used throughout the business
  • Solid knowledge of website analytics tools e.g., Google Analytics
  • Experience in setting up and optimising Google AdWords campaigns
  • Strong analytical skills and data-driven thinking
  • Strong attention to detail and results orientated


This is a fantastic opportunity to further your career and really grow the business in a B2C environment! Apply now or contact Danielle on danielle@forwardrolerecruitment.com


Keywords: Digital Marketing, Acquisition, SEO, PPC, Social Media, Content, CRM, Optimisation, Google Analytics, Marketing, Ecommerce

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