What It Takes To Become An SEO Specialist
Search Engine Optimisation (SEO) is not such a new thing; in fact, more and more colleagues and universities are including this subject as part of their course ranges, simply put, it's a vital skill required in today's modern age of digital marketing.
SEO is not tarot card reading or for that matter any form of magic. An SEO expert is works from a very strict set of rules and guidelines, half of which are learned by experiments and experimenting.
To be a successful SEO expert you will need a lot of knowledge about search engines including Google and Bing. In addition a good marketing knowledge is important since the optimisation process will include searching keywords, producing content to match the keywords and using best practice marketing and SEO techniques.
If you are interested in becoming a specialist or consultant there are online courses which offer training in SEO techniques. The results from these can vary as it depends on the mentor. There are also many books published on best practice search engine techniques and these can be used as reliable guidelines to start.
However, for many SEO experts, real knowledge is gained from forums and websites specific to search engine marketing.
Credentials are scarce in the field of search engine optmisation but nothing speaks louder than success. Successful past jobs are important and can help build a great portfolio of experience and technical ability. In addition any SEO specialist who has his/her own sites ranked at the top of Google for a speciifc search term has credentials right there.
With constant changes in both search engine algorithms and best practice guidelines, search engine optimisation requires a sharp mind, an analytical thinker as well as a communication expert.
An SEO specialist should not only need to be able to speak to clients but also commune with the search engines, learn about social networking and SEO, all of which be mastered by hands of practice to get get the job done.